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https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563584032488-ACYJ7UK8YHGZHIJ9BDXR/sutro_20060429_31.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563585897598-QJMNPX7C9C32M92G3NB6/James+2.JPG Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563585896214-M7XSNAIOJNEIQBDWN165/1+green+x+ray.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563584025795-QUAG88HB8AFC6BA6RH4N/4885_simone.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563585898144-M14IWKK7OKTWQWC4675P/10.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563585781047-EI60U759G77ORQZVWTQI/cinema_MVM10147.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563581042742-TEGODHSHBXHKUZ17MXSC/BRD+Scooter.86.jpg Work alt 2 - BRD SCOOTER CONCEPT https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563582252588-EXEDO00JAJN8YRXIZU8Z/1.33.jpg Work alt 2 NOC HubLight https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563582381103-0AGEVT5YRQZZK2GHHQ5P/untitled.68.jpg Work alt 2 NOC Sneaker Pedal https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563550402006-92N306ID665VBY3SA2G0/Tillamook08072017%2B%28162%2Bof%2B308%29.jpg Work alt 2 - ALTA MOTORS As Co-founder and Chief Design Officer at ALTA I was able to architect a milestone in motorcycle history. In 4 short years with scant investment, we proved our paradigm shifting electric drivetrain could compete head to head with the industry titans in spite of their 100 year head starts and and billions of investment dollar advantages. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563580668856-77AVI8KUPAY7SJ29ZWW1/TrackerProto_ControlDetail.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563568974737-NRB705BOZSUSYMGW5AT5/R5.8_Battery_Low.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563580594958-IUYLSZNTZTPLMWO7Y6PX/TrackerProto_ShockDetail.jpg Work alt 2 - ALTA CONCEPT ALTA REDSHIFT Performance Urban Concept bike https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563550946331-CTZ8S3HHL2R74M3CTJJ5/Frame_Right.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563568952780-50MXMRSXBGI92C5TP9TC/BulkheadExplosion.jpg Work alt 2 - INTELLECTUAL PROPERTY Redshift 5 Gen 1 as manufactured. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563563024747-90JBFLXUPEO1O71V0BYC/One_Show_2018-7535.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563563045044-9OEDBT8J4J3JPRPGSUN8/RedbullStraightRhythm_Alta_%2B%28106%2Bof%2B211%29.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563563882637-R84DVN6PJFUSUN4BQIJ0/_DSC7070.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563591872842-ET4DYLOZSOHE4V037ATS/Oregon_02162017%2B%28227%2Bof%2B371%29.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563592052530-JFVUJ9W0L5W0MLZN9O0F/DSC05309-2+%281%29.jpg Work alt 2 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563594945954-Z9MCTIV00VE0GBKRPL9Z/sutro_20060429_60.jpg Work alt 2 - SUTRO A brand building exercise between 2 long time collaborators Amani King and Tony Guerrero. The product was based on the notions of Hot-rods and rock and roll in an idealized old school America. Thankfully the project transcended a bit higher. Nevertheless it never lost its ability to delight. Central to the design is the trademarked 3Click hinge. This was based on mechanical design motion control trope the Ball Detent Index which give temples their distinct click as they open and close. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563582120098-1QQUFAAEZ4I6UOASBHOO/steel+pedal+4.jpg Work alt 2 - NOC Performance Commuting Bicycle Components https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563580942258-PC1TCFQ2FO1EII62N3M5/ScreenShot+render+for+Marc.jpg Work alt 2 - MICRO MOBILITY Ultralight 3D Sketch https://www.jeffsand.com/contact daily 0.75 2019-08-15 https://www.jeffsand.com/theory daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1560114210970-ZVJG1IS78SKKW5TUO6ZZ/One_Show_2018-7535.jpg Theory - CREDIBILITY The esteem of the customer is earned. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563061982892-4T8YNZQJJP0ICP8OYHU9/JAPAN_2BFILED_34+copy.jpg Theory - CONTEXT Perhaps the most important element is understanding people their place and their culture. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563052989868-6T2R5DX8C9ZMS86KKV6K/TrackerProto_ShockDetail.jpg Theory - FORM Get the proportions right. Take cues from nature. Respect manufacturing process. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563059787506-C9GPPB6Y5TGOSOX5KKHI/Bracket+1.jpg Theory - CRAFTSMANSHIP Know what you are doing. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1560133444708-SRWQEQELGZ6W2FNVO0DT/Frame_Right.jpg Theory - MATERIAL Let the materials and processes speak for themselves. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563052075358-QH4NRDBT9KRDY9XXP2UE/with%2Blogo.64.jpg Theory - IRREVERENCE The art of having more fun than anyone else. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1564073155814-TGBAHJP2H5QRCKSEWQ23/One_Show_2018-7535.jpg Theory - What does it take for a brand to lead in its chosen marketplace? https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1562725676542-73W3L2315YC8ZIYET9EE/James+3.JPG Theory - AUTHENTICITY Approach the customer with honor and respect. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563051748895-BLVS44PJ06U4W8R3C36R/Darryn_Comp1.jpg Theory - TRUST Engineering to exceed the known limits. https://www.jeffsand.com/new-page-88 daily 0.75 2019-07-25 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563728055875-BATVV9U406QFN5NYEIHR/RedbullStraightRhythm_Alta_%25252B%252528123%25252Bof%25252B211%252529.jpg Work Josh Hill Red Bull Straight Rhythm https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563672306137-XV2R7GB1RJEW5HOCIABS/James+2.JPG Work SUTRO James Hetfield https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563727669180-WOU09GXUOO11HHPGMZUT/1.33.jpg Work NOC Hublight https://www.jeffsand.com/new-page-70 daily 0.75 2019-07-26 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734106809-IEUH4EZ9M2VFEB62XQYX/4885_simone.jpg SUTRO https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734195877-K6G87Y91S89ELFFVYMWC/10.jpg SUTRO https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734145174-E29JON7G6DPNUFG2TRL2/fisk_MVM10028.jpg SUTRO https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563985351477-8CFRTIAXU71BV5BIYO2O/cinema_MVM10147.jpg SUTRO Optimist https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563985240670-PFW7UK5T19ESG9KDBD8C/Het%2B3-4%2BHavana.464.jpg SUTRO Hetfield https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734310362-69WG9DSKG8XLQS2VZ21F/aviator+3.jpg SUTRO https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734096876-AVUYY58PIHV78R2LE2YT/sutro_20060429_31.jpg SUTRO ModPop https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563734127172-YG7BYI6T4WHS5L6DDQ4B/sutro_20060429_60.jpg SUTRO Guerrero https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563984567953-DE5W1D5M0NYXRKJPZI85/fisk.21.jpg SUTRO https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563984513582-AT4TR19BY1HBRC5A3EE3/cat%2Beye%2B3%2Bq.452.jpg SUTRO https://www.jeffsand.com/copy-of-theory-tk daily 0.75 2019-07-24 https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563052989868-6T2R5DX8C9ZMS86KKV6K/TrackerProto_ShockDetail.jpg Copy of Theory tk - FORM Get the proportions right. Take cues from nature. Respect manufacturing process https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563921637407-NRL6NGF6FW47L1QFFEJI/placehonder-1500x1500.jpg Copy of Theory tk https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563051748895-BLVS44PJ06U4W8R3C36R/Darryn_Comp1.jpg Copy of Theory tk - TRUST Engineering to exceed the known limits https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1562725676542-73W3L2315YC8ZIYET9EE/James+3.JPG Copy of Theory tk - AUTHENTICITY Approach the customer with honor and respect. https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1560114210970-ZVJG1IS78SKKW5TUO6ZZ/One_Show_2018-7535.jpg Copy of Theory tk - CREDIBILITY The esteem of the customer is earned https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563061982892-4T8YNZQJJP0ICP8OYHU9/JAPAN_2BFILED_34+copy.jpg Copy of Theory tk - CONTEXT Perhaps the most important element understanding the people their place and their culture https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1560133444708-SRWQEQELGZ6W2FNVO0DT/Frame_Right.jpg Copy of Theory tk - MATERIAL Let the materials and processes speak for themselves https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563059787506-C9GPPB6Y5TGOSOX5KKHI/Bracket+1.jpg Copy of Theory tk - CRAFTSMANSHIP Know what you are doing https://images.squarespace-cdn.com/content/v1/5cfc46dfb128d2000177e05d/1563052075358-QH4NRDBT9KRDY9XXP2UE/with%2Blogo.64.jpg Copy of Theory tk - IRREVERENCE The art of having more fun than anyone else